These days, any excuse to consume more booze than usual is welcomed aboard the ship of the vacation season.

“Oh it’s Friday… let’s drink!”
“Oh my undies are pink… let’s drink!”
“Oh my birthday was two months, two days and two hours ago… let’s drink twice as much!”
“Oh I just saw him kiss another girl… give me a drink!”

It’s a very unhealthy practice. I don’t recommend it.